Heroes Vs Villains

This was a fun shoot for Zynga, a company that makes video games for Facebook and Myspace.  I love to come up with solutions to problems of information communication; to tell a story through images- in this case through a single image.  The psychologist Albert Mehrabian studied information uptake, and found that people absorbed information visually far more than through listening or reading, something he called the 7%-38%-55% rule.

Most of the models had way more fun being villains than heroes.  I guess it feels good to be bad…

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